I didn't start in landscaping. That's exactly why this works.

I moved to Sydney from France over 11 years ago. No business plan, no MBA. Just a willingness to work and figure things out as I went.

I spent years deep in hospitality. Opening popular cafés around Sydney, building teams from scratch, setting up systems, and learning what it really takes to run a business that doesn't fall apart when you're not there. It was intense, fast-paced, and it gave me a skillset that most business owners in trade industries never get exposed to: how to structure, systemise, and scale.

Then in 2021, I met Axel from Gardenlust, a garden maintenance and landscaping business on Sydney's Lower North Shore. He was brilliant at what he did. Clients loved him, the work was top quality. But behind the scenes, he was stuck. Doing everything himself, struggling with staff, not making the money his work deserved. Sound familiar?

I stepped in and we restructured the whole business. Fixed the pricing. Refined hiring and training. Put proper systems in place. Before long, Axel was making more money, working less in the business, and actually enjoying what he'd built again.

That was the moment I realised something: the landscaping industry is full of incredibly talented people, but almost none of them have access to real business support. Not generic advice from someone who's never held a shovel. Actual, hands-on help from someone who understands the industry inside and out.

So I built The Landscaping Agency. What started as helping one business has grown into a full platform. A podcast, industry events, coaching, bookkeeping, labour hire. All built specifically for landscaping business owners across Australia.

I'm not a consultant who reads about your industry in a report. I'm in it every day. And everything we do at TLA comes from real experience, not theory.